1. Alternative chosen to make happen a desired future, such as achievement of a goal or solution to a problem.
2. Art and science of planning and marshalling resources for their most efficient and effective use. The term is derived from the Greek word for generalship or leading an army. – from the Business Dictionary
“Strategy is highly integrative.” – Michael Porter
Strategy is your approach to business; the result of choices made about goals, attention, timing, resources, and execution. – A2B Strategy definition