Amy N. BarrPrincipal


I founded A2B Strategy to work at the intersection of business and social benefit.

I began my career with a Fortune 100 Financial Services company, and while the company did great things in the community, I felt a strong pull to do more. So I jumped the fence to a social-services non-profit that had a very direct impact on people in need. Between the culture shock of going from a big company to a small, resource-scarce one and the struggle to raise funds under traditional philanthropy models, I was frustrated. I began to consider how leaders of organizations have the ability to shape the culture and impact of organizations, and obtained a Masters in Organization Behavior & Development to focus on strategy & leadership. My consulting career was born…

Since 1997, I have combined my strong operations background with strategy development expertise to help leaders plan and implement strategic initiatives, including

  • Organizational Strategy: Non-Profit & Business Clients
  • Operations Strategy: Business Process Design, Customer Experience/Service Design
  • Transformational Strategy: Merger & Acquisition Integration, Change Management
  • Go To Market Strategy:  small businesses, entrepreneurs, and social ventures.

I have a passion for local economic and community development organizations and projects.  I served as a Board member of the Sustainable Business Alliance for 6 years, including 2 terms as President. I hold a BA in Economics and a MS in Organizational Behavior & Development. A Chicago-area native, I live in Oakland, CA with my husband and two daughters.